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Competitors The Competitors page helps you track competitor mentions across Reddit and compare them against your own brand.

Viewing Competitors

The competitors table shows:
ColumnDescription
CompetitorCompany or product name
StatusActive or paused tracking
WebsiteOptional website used for the brand icon
Additional KeywordsExtra terms to track for this competitor
ActionsEdit or delete
Use the top-right actions to manage competitors:
  • Delete All Competitors removes every competitor in the workspace
  • Find Competitors suggests brands you may want to track
  • Add Competitor opens the add flow

Adding Competitors

Click Add Competitor to track a new competitor:
  1. Enter the competitor name
  2. Optionally add a website URL so Mentioned can show the brand icon
  3. Optionally add additional keywords (product names, common misspellings)
  4. Click Save
Mentioned will start monitoring Reddit for mentions of this competitor.

Find Competitors

Click Find Competitors to discover competitors you might be missing. The AI analyzes your market and suggests relevant competitors to track.

Share Of Voice

Share of Voice Dashboard The Share Of Voice tab shows how competitors compare in Reddit mentions, helping you see who owns the conversation. The Tracked Competitors tab shows the raw list you manage.

View Options

  • Distribution / Over Time - Toggle between pie chart and trend view
  • By Competitor / By Subreddit - Group mentions by competitor or by community
  • All Subreddits / Tracked Only - Filter to your monitored subreddits or see all Reddit

Understanding the Dashboard

  • Pie Chart - Visual breakdown of each competitor’s share of mentions
  • Posts Tab - Click any competitor to see the actual Reddit posts mentioning them
  • Date Range - Shows the time period covered by the data

How We Find Competitor Mentions

When Mentioned scans for competitor mentions, here is what happens:
1

Search Reddit

We search all of Reddit for each competitor name and any additional keywords you’ve added. This covers the entire platform, not just your tracked subreddits.
2

Verify Mentions

Each search result is verified to confirm the competitor name actually appears in the post content. This eliminates false positives from Reddit’s search.
3

Check Comments

We also scan comments on relevant posts, catching mentions that happen in discussions rather than the original post.
4

Filter Generic Terms

For competitors with common names (like “Funnel” or “Linear”), our AI reviews each mention to filter out generic usage like “marketing funnel” or “linear regression” — only real brand mentions are counted.
5

Calculate Share

Finally, we tally mentions per competitor and calculate the percentage share of voice.

Your Brand

You can mark one competitor as your brand. That brand is treated as your reference point in dashboard comparisons and is highlighted differently from other competitors across the product.

Using Share of Voice Data

Identify Gaps

If competitors have high share of voice in conversations where you’re absent, those are opportunities for engagement.

Track Progress

Monitor your share of voice over time to see if your Reddit engagement is improving your visibility.

Competitive Intelligence

See which competitors are most active on Reddit and which conversations they dominate.

Best Practices

  1. Track 3-5 direct competitors - Too many makes the signal noisy
  2. Include product variations - Add common misspellings and abbreviations
  3. Refresh weekly - Keep data current with regular updates
  4. Act on gaps - Prioritize posts where competitors are mentioned but you’re not